The brief
Radiant needed to enter the market as a reassuring, credible partner for older adults and families who may need help at home, especially during emergencies. The objective was to communicate trust, clarity and accessibility across every digital touchpoint.
The challenge
The business was building recognition from the ground up. It needed a consistent brand identity, a website explaining its services and membership offering, social channels that could establish familiarity, and an effective route for prospective customers to request assistance.
Clickyowl’s scope
End-to-end brand development, website creation, Facebook and Instagram setup and management, ongoing social media content, and Meta campaigns promoting elder care membership plans and other home healthcare services.
One connected customer journey
Rather than treating the website, social media and advertising as separate activities, the work was organized around a consistent promise: compassionate support when families need it most.
Brand identity
Create a recognizable, reassuring presentation that makes the care offering understandable and approachable.
Website experience
Provide a central destination for service information, membership details and inbound inquiries.
Social media foundation
Build Facebook and Instagram presence from zero through consistent content and brand communication.
Meta lead generation
Reach relevant audiences with campaigns for yearly elder care plans and home healthcare services, then capture inquiries.
Results and business impact
In six months, the brand established a combined Facebook and Instagram following of 2,000 and generated more than 300 qualified inquiries. Clickyowl also supported the launch and early growth of Radiant’s annual elder care membership plan, reaching 50 subscribers from a standing start.
These are reported project outcomes; the available data does not establish how many individual leads converted into memberships. The follower count is a combined total, and platform-specific counts and exact reporting dates were not supplied.
The takeaway
For a care provider, digital marketing must communicate reliability before asking for an inquiry. Radiant illustrates how a coherent identity, accessible website, consistent social presence and targeted Meta advertising can help a new healthcare service become discoverable and start building a customer base.