Build a stronger foundation
for search.

Technical SEO improves the foundations that help search engines access, process and understand your website.

An audit can examine crawling, indexing, redirects, internal links, mobile experience and performance. The scope depends on your site.

No. Technical improvements support search visibility, but search engines determine rankings and many other factors matter.

Crawling is when a search engine discovers and fetches a page. Indexing is the process of analyzing and storing eligible content for possible inclusion in search results.

The page may not have been discovered, may be blocked or marked noindex, or may not have been selected for indexing. We investigate the page and its links before recommending changes.

Not necessarily. A URL blocked from crawling can still appear in search results in some circumstances. For an indexable page that should be excluded, an appropriate noindex directive is usually the relevant control.

A canonical URL identifies a preferred representative among duplicate or very similar pages. It is a signal to search engines, which may choose a different canonical based on other signals.

No. A sitemap helps search engines discover URLs, but submitting one does not guarantee crawling, indexing or rankings.

Yes. Search engines may need to render JavaScript to see content and links, and not every crawler handles it the same way. We assess important pages and navigation for accessibility to search engines.

The right frequency depends on site size and how often it changes. Major migrations, redesigns and recurring indexing issues are good reasons to review technical health.