Find new opportunities
across search.

Microsoft Advertising is a platform for paid advertising across Microsoft search and other eligible properties and partners.

Placements depend on campaign type, market and settings, and can include Bing and other eligible Microsoft or partner experiences.

Microsoft provides import options for eligible Google Ads campaign settings. Imported campaigns should still be reviewed for differences and suitability.

They are separate advertising platforms with different inventory, features and settings, although both can support search campaigns.

Potentially. Using both can help test additional search inventory, depending on your market, audience and budget.

The right budget depends on your audience, competition, goals and market. We discuss media spend and management fees before the work begins.

Campaigns can begin delivering after setup and platform approval. Meaningful performance varies by market, budget and available data; results cannot be guaranteed.

We agree on relevant measures such as reach, engagement, qualified enquiries or sales, depending on your goals and available tracking.

Platform ad spend and agency fees are separate unless a proposal says otherwise. We clarify the scope and costs in advance.

We can discuss reviewing and managing an existing account, subject to appropriate access, account condition and an agreed scope.