Discover
Understand the opportunity
We start with your website, your audience and the challenges you want to solve.
AEO & GEO services
Be useful wherever
answers happen.
Make your content clearer and more useful for people discovering information through search, answer engines and AI experiences.
GREAT WORK STARTS WITH GREAT PARTNERSHIPS
Brands we've
worked with.
A thoughtful approach
Clear priorities. Meaningful progress.
We connect AEO & GEO to your wider search strategy, with practical steps shaped around your business.
Prioritize
Focus on what matters
Together we identify the changes that make sense for your goals and resources.
Improve
Build for the long term
We put the plan into action, learn from the results and keep refining.
Ready to find your next opportunity with AEO & GEO?
Book a Free ConsultationWhat AEO & GEO covers
The details that make a difference.
A focused mix of work, tailored to your website and the people you want to reach.
Audience questions
Understand the questions customers actually ask.
Clear answers
Create helpful, direct and well-organized content.
Content structure
Use descriptive headings and logical page structure.
Technical access
Help search systems access your public content.
Entity clarity
Explain who you are and what your business offers.
Measurement
Review relevant search and referral data where available.
Have questions about AEO & GEO? Let's find the right starting point.
Discuss your goalsBenefits & outcomes
Good marketing.
Better business
outcomes.
Thoughtful AEO & GEO can help your business connect with the right people and make the most of each opportunity.
Be easier to find
Help relevant customers discover your business when they search.
Build confidence
Give people clear, useful information that supports trust in your business.
Make visits more meaningful
Connect search visibility with pages that guide visitors toward a useful next step.
Our process
A clear and collaborative approach.
01
Discover
We learn about your business, audience and current challenges.
02
Strategize
We build a focused plan around your priorities.
03
Implement
We put the agreed strategy into action.
04
Grow
We review progress and refine the work over time.
Ready to explore your options? Talk to our team
Technical SEOImprove how search engines crawl, index and understand your website with a practical technical SEO strategy.
On-page SEOCreate useful, well-structured pages that speak to your audience and help search engines understand your content.
Local SEOHelp nearby customers find your business with a local SEO strategy built around your services and location.
International SEOBuild an international SEO strategy that helps audiences discover the right content across languages and markets.
SEO ConsultingTurn search challenges into a practical plan with SEO consulting tailored to your business, team and goals.Frequently asked questions
Quick answers
to common questions.
Explore the essentials of AEO & GEO and how a thoughtful search strategy can help.
Further reading: Google's SEO guide.
What are AEO and GEO?
Answer engine optimization focuses on useful answers to questions. Generative engine optimization considers how content is understood and presented in AI-powered experiences.
Can you guarantee an AI citation?
No. AI and search platforms decide what they display or cite. We focus on accessible, useful content and strong search fundamentals.
Do AI Overviews require special markup?
Google says its usual search requirements apply to AI features. No special AI markup guarantees inclusion.
How do SEO, AEO and GEO work together?
They overlap: accessible pages, helpful original content and clear answers can support discovery across traditional search and AI-powered experiences. Different platforms still decide independently what to show.
Does Google require special optimization for AI Overviews?
Google says its usual Search Essentials and people-first content guidance apply to its AI features. No special AI markup is required to appear, and inclusion is not guaranteed.
Does structured data guarantee inclusion in AI answers?
No. Supported structured data can help search engines interpret eligible content, but it does not guarantee rich results, AI visibility or citations.
What makes content useful for answer engines?
Start with real audience questions, give clear and accurate answers, provide context and maintain content that is easy to navigate and understand. The best format depends on the question.
Should I create an FAQ for every keyword?
No. FAQs are most helpful when they answer genuine customer questions that are not already addressed clearly elsewhere. Avoid repetitive or thin pages made only for search engines.
Can you optimize for ChatGPT and other AI tools?
We can improve content clarity, accessibility and the information available about your business. Each platform has its own systems and policies, so visibility or citations cannot be guaranteed.
How can we measure AI discovery?
Where available, review referral traffic, relevant enquiries and search reporting alongside qualitative checks. Attribution varies by platform, so no single metric captures all AI-driven discovery.
Let's make your business
easier to find.
Let's talk about your goals and find the right next step together.