Client: AC Power System
Industry: Electrical Equipment Manufacturing
Services: Website Development, On-Page SEO, Business Email Setup, Website & Email Maintenance
Technology: WordPress
Website: https://acpowersystem.com/
About AC Power System
AC Power System is an electrical equipment manufacturing company specializing in industrial power distribution and control equipment.
Its product range includes main switchboards, power distribution boards, motor control centres (MCC), power control centres (PCC), bus ducts, relay panels, PLC control panels, and other specialized electrical systems.
Despite its established manufacturing capabilities, the company had never operated a corporate website.
ClickyOwl was engaged to establish AC Power System’s first digital presence, creating a professional platform to showcase its manufacturing capabilities, attract business inquiries, and support recruitment.
The Challenge: Bringing a Traditional Manufacturing Business Online
For industrial manufacturers, business development has traditionally relied heavily on established relationships, referrals, and direct sales.
However, corporate buyers, procurement teams, and engineering professionals increasingly use search engines to research manufacturers and evaluate potential suppliers.
Without a website, AC Power System had limited visibility in this digital discovery process.
The company needed a website that could:
- Establish its first professional online identity.
- Showcase its extensive electrical equipment portfolio.
- Make product information accessible to potential industrial buyers.
- Generate business inquiries through multiple contact channels.
- Provide a dedicated careers section for recruitment.
- Establish professional email communication across its office.
The objective was not simply to launch a website, but to build a digital foundation that could support the company’s commercial and operational requirements.
Our Approach: Building a Digital Platform for Manufacturing, Sales, and Recruitment
1. Developing AC Power System’s First Corporate Website
ClickyOwl designed and developed AC Power System’s first website using WordPress.
The website was organized around the company’s manufacturing capabilities and product portfolio, allowing visitors to explore its range of industrial electrical equipment.
From main power distribution boards and motor control centres to specialized relay and automation panels, the website provided a structured platform for presenting its offerings to prospective customers.
The result was a professional digital presence that reflected the company’s technical capabilities and industrial focus.
2. On-Page SEO for Industrial Equipment Searches
Search discoverability was an important part of the website development process.
ClickyOwl implemented foundational on-page SEO to help search engines understand AC Power System’s products and manufacturing capabilities.
The website’s product-focused structure supported visibility for specialized electrical equipment searches, including categories such as:
- Power distribution boards and main switchboards
- Motor control centres (MCC)
- Power control centres (PCC)
- Bus ducts and supervisory relay panels
- PLC and industrial control panels
- Generator and AMF control panels
- VCB panels and other specialized electrical equipment
Following implementation, AC Power System achieved reported #1 Google rankings for selected niche product-related searches.
These rankings helped strengthen the company’s online discoverability among users researching relevant electrical equipment.
3. Creating a New Channel for Business Inquiries
The website was developed to make it easier for potential customers to discover AC Power System and initiate contact.
Rather than relying on a single inquiry method, the website supported multiple communication channels, including contact forms, phone calls, and email.
This allowed prospective buyers to reach the company through their preferred method of communication.
During the first year, the website generated approximately 150 qualified business inquiries across these channels.
For a manufacturer that previously had no website, this represented the establishment of a new digital business development channel.
4. Building a Dedicated Careers Section
Recruitment was another important objective of the project.
ClickyOwl developed a dedicated careers section where prospective employees could explore opportunities and submit applications.
The website became a recruitment channel for the company, helping connect AC Power System with candidates interested in working in the electrical manufacturing industry.
The careers section contributed to six successful hires, demonstrating that the website delivered value beyond customer acquisition.
5. Establishing Company-Wide Business Email
Alongside the website, ClickyOwl implemented professional business email infrastructure for AC Power System’s office.
This helped establish consistent, domain-based communication for employees and supported the company’s daily business operations.
6. Ongoing Website and Email Maintenance
ClickyOwl’s involvement continued beyond the initial website launch.
We continue to provide website and email maintenance, supporting the company’s digital infrastructure and helping keep its online presence operational.
The Results
150 Qualified Business Inquiries in the First Year
AC Power System received approximately 150 qualified inquiries through its website-related contact channels during the first year.
These inquiries came through a combination of website forms, phone calls, and email.
The website provided a new route for potential customers to discover the manufacturer and connect with its team.
Six Candidates Successfully Recruited
The website’s careers section helped AC Power System recruit six candidates.
This demonstrated the practical value of including recruitment functionality within a corporate manufacturing website.
#1 Google Rankings for Selected Niche Keywords
The website achieved reported first-position rankings on Google for selected specialized electrical equipment searches.
By incorporating on-page SEO into the website structure and product content, ClickyOwl helped establish search visibility for the company’s manufacturing offerings.
Business Impact: From No Website to a Digital Business Asset
Before the project, AC Power System had no dedicated corporate website.
Today, the company has a professional online presence that supports product discovery, business inquiries, recruitment, and internal communication.
The first-year results demonstrate the value of that transition:
- Approximately 150 qualified business inquiries.
- Six successful recruits through the careers section.
- Reported #1 Google rankings for selected industry-specific keywords.
Combined with professional business email and ongoing technical maintenance, the website has become part of AC Power System’s day-to-day business infrastructure.
Conclusion
AC Power System’s project demonstrates how a traditional manufacturing business can benefit from a carefully planned digital presence.
By combining WordPress website development, foundational SEO, recruitment functionality, and business email infrastructure, ClickyOwl helped establish a new digital foundation for the company.
What began as a first website has evolved into an ongoing business asset supporting customer inquiries, employee recruitment, and online discoverability.