Client: Simplici
Industry: Financial Technology & Regulatory Compliance SaaS
Services: Custom WordPress Website Development, UX Design, Funnel Integration, Website Security & Content Architecture
Technology: WordPress with Custom Development
Website: https://simplici.io/
About Simplici
Simplici is a US-based SaaS platform offering identity verification, Know Your Customer (KYC), Know Your Business (KYB), Anti-Money Laundering (AML), fraud prevention, and electronic signature solutions.
Serving businesses across regulated industries, Simplici helps organizations streamline identity verification, compliance workflows, and digital transactions.
With an extensive portfolio of solutions, industry-specific applications, and educational resources, Simplici needed a website capable of communicating complex services while connecting visitors to its existing SaaS platform.
ClickyOwl was engaged to develop a custom WordPress website that would bring together product discovery, sales inquiries, application access, and content publishing.
The Challenge: Connecting a Complex SaaS Offering to a Seamless Customer Experience
Simplici’s website needed to serve several different purposes simultaneously.
Prospective customers needed to understand its compliance and fraud prevention solutions, explore applications relevant to their industries, and choose how they wanted to engage with the platform.
Some visitors preferred speaking with the sales team and booking a product demonstration. Others were ready to get started directly.
The website also needed to support an extensive content ecosystem, including product information, industry pages, educational resources, and corporate announcements.
Beyond usability, security was an important consideration. As a company operating in the identity verification and compliance technology sector, Simplici required a professionally secured public-facing website with appropriate protections for forms, administration, and content management.
The challenge was to bring these requirements together in a single, intuitive digital experience.
Our Approach: Custom Website Development with Conversion and Security at Its Core
1. Building a Custom WordPress Experience
ClickyOwl developed a custom WordPress website tailored to Simplici’s SaaS offering and business requirements.
The website was structured to present its broad range of compliance, identity verification, fraud prevention, and digital transaction solutions in an organized and accessible way.
Dedicated content structures helped visitors navigate between solutions, industry applications, and educational resources without losing sight of the next step.
The custom development approach also provided flexibility for Simplici’s internal team to maintain and expand the website as its offerings evolved.
2. Creating Two Distinct Conversion Funnels
A central requirement was supporting two different customer journeys.
Demo-led journey: Visitors exploring Simplici’s capabilities could navigate to a demonstration booking pathway, allowing them to connect with the sales team before making a decision.
Self-service journey: Visitors ready to use the platform could move toward the existing SaaS application’s signup and onboarding experience.
ClickyOwl structured the website’s navigation and calls to action around these two pathways, making it easier for visitors to choose the next step appropriate to their needs.
Rather than forcing every visitor through the same sales process, the website supported both consultative and self-service buying experiences.
3. Connecting the Website to the Existing SaaS Application
Simplici’s public website and SaaS application serve different functions.
The website introduces the company’s capabilities, communicates its value proposition, and helps visitors explore available solutions.
The application provides access to the underlying software platform.
ClickyOwl connected the public-facing website to the existing application’s login and onboarding entry points, creating a more cohesive experience between product discovery and platform access.
This approach maintained a clear separation between the WordPress website and the SaaS application.
4. Implementing Website Security and Access Controls
Security was incorporated into the website implementation.
ClickyOwl configured multiple safeguards to protect the public-facing website and its administrative environment.
These included:
- Google reCAPTCHA: Added to help reduce automated spam and bot submissions.
- Secure forms: Implemented protected form handling for website inquiries.
- Role-based access: Configured WordPress user permissions to control administrative and content-management access.
- Website security hardening: Applied security-focused configuration measures to strengthen the WordPress installation.
- Application separation: Maintained distinct public website and SaaS application environments.
Together, these measures helped establish a more controlled and maintainable website environment.
5. Developing a Scalable Content Architecture
Simplici serves multiple industries and offers an extensive range of products and services.
ClickyOwl organized the website around these different audiences and solution categories.
The content architecture supported:
- Product and solution information.
- Industry-specific service pages.
- Educational resources and articles.
- Corporate announcements and PR content.
- Sales and onboarding calls to action.
The objective was to create a website that could accommodate future content expansion without compromising navigation or usability.
6. Supporting Internal Content Management
With its own marketing and SEO teams, Simplici needed a website that could support ongoing content updates without requiring continuous developer involvement.
The WordPress implementation provided a content management foundation for maintaining product information, publishing resources, and updating corporate content.
ClickyOwl’s role was focused on website development and technical implementation, while Simplici’s internal teams retained responsibility for marketing and SEO activities.
The Results
Two Distinct Customer Conversion Pathways
The completed website supported both demo booking and self-service onboarding.
This allowed visitors to follow a journey suited to their buying preferences, whether they wanted to speak with the sales team or proceed directly toward the SaaS platform.
A Secure, Connected Website Environment
ClickyOwl implemented reCAPTCHA, secure forms, role-based administrative access, and WordPress security hardening.
The public website was also connected to Simplici’s existing application entry points, providing a clear transition between product discovery and software access.
A Scalable Platform for Content and Corporate Communication
The custom WordPress website brought Simplici’s solutions, industry applications, educational resources, and corporate information into a structured digital experience.
This provided its internal marketing and SEO teams with a flexible platform for ongoing website content management.
Business Impact: More Than a SaaS Marketing Website
For Simplici, the website needed to function as the public-facing gateway to a sophisticated compliance technology platform.
ClickyOwl delivered a connected digital experience that supported product discovery, two distinct conversion journeys, secure website interactions, and ongoing content management.
The project helped establish the technical and user-experience foundation required for Simplici’s internal teams to manage its digital presence and guide prospective customers toward the appropriate next step.
Conclusion
Simplici’s project demonstrates ClickyOwl’s ability to develop custom WordPress websites for complex B2B SaaS businesses.
By combining conversion-focused UX, application connectivity, security hardening, and scalable content architecture, we delivered a website designed to support both the company’s business processes and its users’ needs.
The result was a secure, flexible, and connected digital experience that brought Simplici’s extensive product ecosystem together under one public-facing platform.